S&D Control Center

I led the design vision for Stuart’s Supply & Demand tooling, the core systems used globally to manage city performance.

Lead Product Designer — 2023

Context

Stuart operates millions of deliveries each month across Europe. Each city depends on a delicate balance: having enough couriers available when demand peaks, without over-supplying and driving unnecessary cost.

This balance determines whether deliveries arrive on time, how much they cost, and how efficiently each city operates.

Before this work, teams were managing these decisions through disconnected, country-specific tools built over several years. These tools were fragile, difficult to scale, inconsistent, and a blocker for automation.

Multiple major outages made it clear that a unified, resilient platform was needed. Fixing this became a top strategic priority for Tech and Operations in 2023.

My role

As Lead Product Designer, I shaped the strategic foundation for the new global system. I:

• led discovery and systems mapping across multiple countries and operational models
• defined the unified future-state vision and multi-year product direction for four cross-functional squads
• facilitated alignment between Tech, Global Operations, and local teams, establishing shared terminology and decision frameworks
• partnered with engineering and product leadership to ensure the platform was resilient, scalable, and automation-ready

This work enabled numerous teams, across Product, Engineering, and Operations, to execute against a single, coherent product vision rather than fragmented local solutions.

Impact

The S&D Control Center became Stuart’s global standard for managing operational balance.

Key outcomes:

• Unified global workflows replaced country-specific tools across all markets
• Significant automation uplift while still supporting faster, safer manual overrides
• Zero platform outages, down from multiple the previous year
• Reduced Ops dependency on Engineering

The new system created a stable, scalable foundation for both operational efficiency and future automation.