I led work on the Stuart Courier App, making the day-to-day experience better for couriers, while improving key business metrics.
Lead Product Designer, two phases, 2022–2025
The Courier App is the main tool couriers use throughout their working day: to navigate, accept jobs, resolve issues, and understand their earnings. Small improvements can have a big impact because couriers rely on it dozens of times a day.
My work covered both high-impact features and the foundational pieces that support them. Taken together, these efforts helped make the app more understandable, more supportive, and more respectful of couriers’ needs.
I led the redesign of the Autostacking experience, a core workflow affecting courier earnings and operational efficiency.
By giving couriers a clear and honest opt-in path, activation rates moved from 25% to 50%, exceeding business expectations.
This became a powerful example inside the company: we could meet our targets without taking control away from couriers. It changed how we talked about future features and helped shift the culture toward more respect for user choice.
Couriers rely on the map throughout their working day, so even small improvements compound quickly.
I led improvements to two key parts:
I refreshed the look and feel, made important locations easier to spot, and aligned the visuals with Stuart’s brand.
Increased scannability, clarified visual hierarchy, and added a way to see upcoming multipliers so couriers could plan ahead.
These changes reduced unnecessary navigation friction, and helped couriers make better real-time decisions.
I initiated and led an effort to make the Courier App fully compatible with system text-size adjustments on both iOS and Android. This required refactoring core components and views, updating layout behaviours, and establishing clearer guidance for how new designs should respond to accessibility settings.
Beyond the technical work, I focused on building long-term habits across the team. I introduced lightweight checks in design reviews, shared examples of where accessibility broke in real usage, and helped engineers and PMs understand the impact on couriers with visual or cognitive constraints.
Over time, accessibility became something the whole team looked out for, not an afterthought. Now, as the app grows, it stays usable for a wider range of couriers.
I provided direction and support for other designers working on new courier-facing features, including:
I helped designers get clear on the problem, stay consistent with patterns, and make decisions that worked in real courier contexts. This support helped the team deliver work faster and with better results.